Pair Support Recommends SPF
Several third-party email providers have implemented stricter SPF
requirements, causing an increase in bounced emails for our customers.
We recommend enabling SPF on your mailbox's domain to decrease
bounce rates.
*What is SPF?*
SPF, or Sender Policy Framework, is a DNS record that helps combat spam and phishing emails. Once added to a domain, the SPF record will affect all mailboxes linked to the domain, provided the domain is not using third-party DNS servers or email services. See Adding an SPF Record for a deeper technical explanation.
https://www.pair.com/support/kb/adding-an-spf-record-to-a-domain/
If a mailbox doesn't have SPF enabled, some email providers may refuse to accept the email, regardless of its legitimacy.
Enabling SPF
We created a pre-configured SPF record you can activate on your
mailbox's domain. It's a beginner-friendly process; you only need to
click a few buttons in your hosting account. It works well for most Pair Networks customers who do not use third-party DNS servers or third-party email services on their domain.
To enable SPF:
- Log in to your account at my.pair.com.
- In the left sidebar, click Domains, then click the Manage Your
Domain Names tab. - In the Domain Name column, click the domain that your custom mailbox uses (For example, 'user@example.com' would use the domain 'example.com').
- Find the Sender Policy Framework (SPF) section and click the Change SPF Settings button.
- Click the Activate SPF button.